Meet the Power Couple Redefining SaaS Growth 

Most SaaS founders are trapped in what Marley Jaxx and Steve J. Larsen call “the Silicon Valley religion,” the J-curve model of burning investor money for years before ever seeing profit. But this husband and wife duo, known for their unorthodox success in growth strategy, are rewriting the rules of SaaS profitability. Together, they have engineered a model that turns customer acquisition into a revenue driver from day one, flipping the math and reclaiming control for founders who are tired of chasing capital instead of customers.

“When we were at our peak at ClickFunnels, we were adding 2,000 to 3,500 trials a day,” Steve recalls. “Instead of spending hundreds to get each one, we were actually making $40 per trial on the front end. Investors couldn’t even compute it. We were profitable on acquisition, it broke the model.”

Their philosophy is simple: if it takes six months to break even on a customer, you are not building a business, you are building a sandcastle. Their “breakeven CAC” funnels ensure that acquisition costs are covered instantly, creating a self-funding growth engine that scales fast without sacrificing equity.

But for Marley and Steve, the vision extends beyond spreadsheets. They have woven philanthropy into the foundation of their empire, from structuring businesses that fund charitable causes to raising six figures for charity at their own wedding. “We want to show entrepreneurs that profit and purpose aren’t separate goals,” Marley explains. “They’re fuel for each other.”

Their approach to SaaS growth is as creative as it is ruthless. They reject the idea that better features sell products.

“Features don’t sell. Stories do,”

says Marley. Drawing from pop culture and timeless marketing psychology, they craft irresistible narratives that turn unknown brands into household names, just as P.T. Barnum did with “The Swedish Nightingale.”

In their world, SaaS isn’t a game of coding, it’s a game of economics, story, and systems. “Get CAC, LTV, and churn right, and you can scale infinitely,” Steve adds. “Marketing just moves the numbers.”

And while most founders dream of blue oceans, they proudly swim in red ones. “Competition means there’s demand,” says Marley. “If you can out-offer and out-story the market, you can siphon customers immediately. Blue oceans kill SaaS. Red oceans feed it.”

Their obsession with building “flywheel” businesses, systems that keep spinning without the founder, is what makes their model so attractive to acquirers. “If your business only works when you’re grinding 18 hours a day, you don’t have a company, you have a hostage situation,” Steve says.

Still, the legacy they’re building goes far beyond SaaS success. “We want people to say we changed how entrepreneurs think about wealth,” Steve reflects. “Capitalism isn’t about taking, it’s about solving problems for profit and then using that profit to do good.”

Through their company, Titans of Industry, Marley and Steve J. Larsen are proving that smart economics, storytelling mastery, and generosity aren’t just compatible, they’re the ultimate growth strategy.

Visit www.titansofindustry.com for more on their mission to help founders grow, give, and leave a legacy worth remembering.