Joyce Toti: Redefining Collective Power & Modern Leadership
Joyce Toti is the visionary founder of Collective Women’s Leadership (CWL), a platform redefining how women connect, grow, and lead together. What began as daily motivational videos during the pandemic has transformed into a global movement centered on mentorship, empowerment, and authentic leadership.
With over two decades of experience in executive sales and marketing, Joyce built CWL on a foundation of purpose and connection. Her mission is simple yet powerful: to give women the tools, mentorship, and confidence to rise together.
“My motivation is watching other women succeed and elevate their lives as they achieve their goals,” says Joyce.
Photographed By Timothy Hancock
This certification symbolizes the momentum of a movement built by women for women. In just over a year, CWL has evolved from small coffee meetups into a thriving, global network of professionals learning, connecting, and leading with purpose.
“We are honored to welcome Collective Women’s Leadership into a community of over 18,000 certified Women’s Business Enterprises nationwide. This certification is more than a mark of excellence—it is a gateway to a powerful network of trailblazing women entrepreneurs who are shaping industries, fueling economic growth, and driving innovation for the future.”
— Pamela S. Williamson, PhD, President & CEO, Women’s Business Enterprise Council West
“We’re so proud to join this incredible network of women-owned businesses driving real impact, and we couldn’t have done it without the dedication of our team and community,”Joyce adds.
Never one to stand still, Joyce continues to expand her vision for wellness, balance, and leadership. In October 2025, she celebrated the grand opening of her own PAUSE Studio franchise in Las Vegas, bringing the acclaimed wellness and recovery brand to one of the nation’s most dynamic cities.
PAUSE Studio offers modern, science-backed modalities such as infrared sauna, cryotherapy, contrast therapy, and breathwork designed to help people recharge physically and mentally. For Joyce, this venture aligns perfectly with her belief that true leadership begins with self-care and mindfulness.
“PAUSE represents the balance every leader needs, space to restore, reflect, and realign,” Joyce shares. “When we make time to pause, we return to our purpose stronger.”
Through CWL, Joyce continues to empower women at every stage of their careers, from emerging leaders to senior executives. With signature programs like Her Collective Power, a growing digital app, and live workshops, CWL helps women master executive presence, negotiation, communication, and leadership with authenticity and confidence.
Now with chapters in Las Vegas, Austin, and new markets on the horizon, CWL’s community continues to expand internationally, connecting women from the U.S. to Europe and beyond. Joyce’s guiding philosophy remains simple yet transformative: when one woman rises, the collective lifts.
Beyond business, Joyce remains a devoted wife and mother to her son and three stepdaughters, balancing her entrepreneurial pursuits with a deep commitment to philanthropy. She has served on the boards of Crohn’s and Colitis of Southern Nevada, Nevada Women’s Philanthropy, and supports organizations including the Nevada Ballet and St. Jude’s Ranch for Children, causes that mirror her passion for community and compassion.
This year also marks another milestone in her personal journey as she graduated with an MBA from Pepperdine Graziadio Business School and prepares to pursue a law degree, expanding her ability to advocate for women’s rights and equity.
Joyce Toti’s story is one of vision, balance, and community. From inspiring women online to building global impact through CWL and PAUSE Studio, she represents a new era of leadership rooted in integrity, wellness, and the collective rise of women everywhere.
“Leadership isn’t about doing more, it’s about becoming more and empowering others to do the same.”
