Chava Mercado: The Visionary Turning Motion Into Media

When Chava Mercado founded InMotion Media Group, he wasn’t simply starting an advertising company, he was setting a movement in motion. In less than a year, he transformed an idea born from conviction into a seven-figure agency redefining how brands connect with audiences on the move.

“It all started with conviction,” Mercado says. “I believed Moving Out-of-Home billboards could redefine the advertising landscape.” He invested every cent he had into his vision, from the first truck ads to the company’s website. When his account balance hit just seven dollars, belief became his only capital. Then came the moment that changed everything: a framed $247,500 client check, the first major win that proved movement creates opportunity.

Today, InMotion Media Group collaborates with Fortune 500 giants like Nintendo, PepsiCo, and DirecTV. From those partnerships, Mercado learned that success in marketing lies in emotional precision. “Experiential marketing isn’t about selling a product, it’s about making people feel part of something bigger,” he explains. His agency now applies that philosophy to emerging brands, transforming vehicle fleets into immersive storytelling platforms that connect emotionally and visually with audiences across city streets.

With his signature Moving Out-of-Home (MOOH) technology, Mercado has redefined how outdoor advertising captures attention. InMotion’s truck convoys and digital Rearview InMotion Screens (R.I.M.S.), LED displays built directly into rideshare vehicle back windows, are revolutionizing visibility.

“Drivers have no choice but to see your brand when our trucks are on the road,” Mercado says. “The future of advertising is frictionless. Attention is the new currency, and mobility is the new media.”

For Mercado, movement isn’t just a business model, it’s a mindset. His personal brand mirrors that same kinetic energy. “I built a million-dollar agency before I started creating social media content,” he says. “People connect with people, not logos.” Through his growing online presence, Mercado turns authenticity into strategy. “Social media became my storytelling engine,” he adds. “It’s not about automation, it’s about amplification, scaling your story at the speed of relevance.”

That philosophy extends to his podcast, *CEO InMotion*, which takes viewers inside his Tesla for unfiltered conversations with fellow founders and creators along the Las Vegas Strip. Inspired by *Comedians in Cars Getting Coffee*, each episode captures spontaneous, real-world insights.

“I’ve had guests sing, open up about loss, or celebrate new book launches. It’s raw and human, exactly what great conversations should be.”

Beyond business, Mercado pushes his limits through adventure and endurance. He’s summited Mount Kilimanjaro and Mount Elbrus, two of the Seven Summits, and even walked barefoot across Tony Robbins’ 1,600-degree firewalk. “Those moments reminded me that everything we want sits on the other side of fear,” he reflects. “Pressure doesn’t create character, it reveals it.”

Looking ahead, Mercado’s momentum shows no signs of slowing. InMotion Media Group is expanding from 150 to 500 digital LED screens by early 2025, with plans to surpass 1,000 shortly after. “Growth isn’t just about scale, it’s about impact,” he says. “We’re building an ecosystem where technology, storytelling, and motion converge to create something unforgettable.”

For Mercado, the mission remains clear, to keep moving, keep innovating, and keep inspiring. “Never static,” he says with conviction, “always in motion.”