Most SaaS founders are trapped in what Marley Jaxx and Steve J. Larsen call “the Silicon Valley religion,” the J-curve model of burning investor money for years before ever seeing profit. But this husband and wife duo, known for their unorthodox success in growth strategy, are rewriting the rules of SaaS profitability. Together, they have engineered a model that turns customer acquisition into a revenue driver from day one, flipping ...
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