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by Timothy Hancock March 25, 2026
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Inside The Creative Process Of Video Storyteller Suriel Cruz

Video production expert Suriel Cruz believes that powerful visual storytelling begins long before a camera is ever turned on. For Cruz, the real work starts with understanding the emotional experience a viewer should feel when the video ends. “For me, everything starts and ends with the feeling,” Cruz explains. “Before we even touch a camera or look at lighting, I have to understand the emotional transfer we are trying to create. ...

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